JAN/FEB 2011, VOL 50, NUM 1

Featured Articles

• Targeted Marketing: Utilizing and Engaging Library Staff
• Building the Library's Brand: Using Taglines or Logos
• Survey Says: Getting the Most ROI from Customer Surveys

From the President

• Changing Perceptions

Internet Spotlight

• Marketing and the Web

Book Talk

• Training with the Criminal Mind: A Conversation with Gregg Olsen

New Product News

• Geek the Library Campaign Now Available
• Mango Mobile
• The Future of Electronic Messaging
• The Future of Electronic Messaging
• Playaway's Circulation Station
• Library PressDisplay: 1600+ Newspapers, 92 Countries, 48 Languages
• Gale's Power to the User
• iLibrary Kiosk Porvides High-Tech, Unique Service for Library Systems
• National Book Festival Welcomes E-Book and Audiobook Downloads on the Digital Bookmobile
• WilsonWeb Launches New Interface for Smart Phones and Other Mobile Devices

Features

30 Targeted Marketing: Utilizing and Engaging Library Staff, James Keller
34 Building the Library's Brand: Using Taglines or Logos, Arthur W. Hafner and Susan G. Akers
38 Survey Says. . . Getting the Most ROI from Customer Surveys, Galene Schuerlein and Tracy Strobel

Departments

3 PLA News
6 President's Message
10 Tales from the Front
14 Perspectives
21 The Wired Library
24 Bringing in the Money
28 Passing Notes
42 By the Book
45 New Product News
48 Under the Radar

Extras

2 Editor's Note
2 Readers Respond
9 Verso
47 Advertiser Index