May/Jun 2010, VOL 49, NUM 3

Featured Articles

• Thrilling Tales: How to Do an Adult Storytime at Your Library, and Why
• Characteristics and Trends in the Public Library Data Service Report
• Baiting the Hook: Grabbing the Elusive Non-User With Arresting Ads
• Thrilling Tales: How to Do an Adult Storytime at Your Library, and Why

From the President

• Telling the Story of Public Libraries

Internet Spotlight

• Power to the People

Other Articles

• PALS: A Friendly Leadership Experience
• PALS-PaLA (Pennsylvania Library Association) Academy of Leadership Studies
• NYLA's Leadership Academy
• WLLI: Developing Librarians
• Synergy and Me
• Reflections on Library Leadership
• Library Leadership in Massachusetts
• Library Leadership 2000: Quilting a Vision for Ohio Libraries… and Beyond!
• ILA Leadership Institute

New Product News

• Recorded Books to Offer Online Video-Based Study Programs
• Manage Library Reading Programs with LitKeeper
• Manage Library Reading Programs with LitKeeper
• JobNow Online Job Help Available from Brainfuse
• Summer Reader Software Version 8 Now Available
• Summer Reader Software Version 8 Now Available
• OverDrive Expands Download Video Catalog for Libraries
• American Indian History Online
• New iPod-Compatible eAudiobook Subject Sets
• There's an App for That
• Book and Document Scanners
• Book and Document Scanners

Features
29 Thrilling Tales: How to Do an Adult Storytime at Your Library and Why, David Wright
36 Characteristics and Trends in the Public Library Data Service Report, Virgi l E. Varvel, Jr.
45 Baiting the Hook: Grabbing the Elusive Non-User with Arresting Ads, Deborah Olley Murphy

Departments

3 News from PLA, Kathleen Hughes
5 From the President, Sari Feldman
9 Tales from the Front, Jennifer T. Ries-Taggart
12 Perspectives, Nann Bl ine Hilyard
20 Internet Spotlight, Michael Porter and David Lee King
22 Bringing in the Money, Lee Price
26 Passing Notes, Michael Garrett Farrelly
48 By The Book, Cindy Lombardo
53 New Product News, Vicki Nesting

Extras
2 Editor’s Note
7 Verso—One Team
51 Index to Advertisers