SEP/OCT 2011, VOL. 50, NO. 5

Featured Articles

• The Public Library Data Service 2011 Statistical Report: Characteristics and Trends
• Getting Lost: Books, Television, and Integrated Advisory
• Community Centered: 23 Reasons Why Your Library is the Most Important Place in Town

From the President

• Tell Me A Story

Internet Spotlight

• Our Last Column, Part 1 Aloha and Greatest Hits

Book Talk

• The Chance to Be Surprised: An Interview With Susan Orlean

New Product News

• 3M Launches Cloud Library E-Book Lending Service
• 3M Launches Cloud Library E-Book Lending Service
• Innovative Announces Sierra Service Platform Development
• OverDrive Expands E-Book Models
• Quipu Group Announces Online Cultural Reservation System
• Boopsie for Libraries Optimum Package Now Available
• Techlogic Partners with Boopsie on Security-Smart App
• BrowZine iPad App Unites Database Articles into Full Journals
• Patron Prof iles Delivers Market Research
• Magnatune Offers DRM-Free Music for Libraries
• Library Ideas Reaches Agreement to Add IODA Alliance Artist Roster
• Freading is New E-Book Service Model for Libraries
• Unique Management Provides Live Answer Phone Services
• Veicon Technology Introduces Veicon-Cloud Service
• Kirkus Unveils Discovery Engine for Children’s Book Apps
• Safari Books Online Releases New Free iPad App
• Reader Ratings and Reviews from Goodreads Coming to NoveList Products
• Livemocha Launches Library Subscription

Feature Articles

26 The Public Library Data Service 2011 Statistical Report: Characteristics and Trends, Virgil E. Varvel Jr.
36 Getting Lost: Books, Television and Integrated Advisory, Andrea Lau
42 Community Centered: 23 Reasons Why Your Library Is the Most Important Place in Town, Julie Biando Edwards, Melissa S. Rauseo, & Kelly Rae Unger

Departments

3 PLA News
4 President's Message
7 Tales from the Front
11 Perspectives
22 The Wired Library
24 Bringing in the Money
48 By the Book
52 New Product News
56 Under the radar

Extras

2 Editor's Note
51 Advertiser Index