Product News

Patron Prof iles Delivers Market Research

by: Lynn Hawkins

Library Journal and Bowker PubTrack have partnered to launch a new online quarterly devoted to market research data for libraries. Patron Profiles will field surveys of 1,500 or more individual library users of balanced demographic backgrounds from eight regions of the United States. Four times a year, core questions will focus on themes and technologies that are impacting library usage today. Bowker PubTrack’s PubTrack Consumer analytics combine with Library Journal’s knowledge of the challenges facing libraries, to extract “right here, right now” data. The inaugural October 2011 issue analyzes library patrons and e-book usage.

copyright ©2010 PLA | Public Library Association | 50 East Huron | Chicago, IL 60611