Product News

Playaway's Circulation Station

The more that library patrons are aware of Playaway, the more the Playaways will circulate. Librarians can use Playaway’s Circulation Station marketing materials and the following tips to help drive awareness and circulation of the Playaway collection. Playaway’s Circulation Station allows librarians to design custom posters, brochures, and other marketing materials or order readymade items directly from Playaway.

Tips:

• Customize posters and trifold brochures; hang near the Playaway collection, at the entrance to the audiobook section of the library, and near the circulation desk.


• Give the staff Playaways on lanyards to wear to generate word of mouth.


• Use Playaway wallpaper on public computers to raise awareness.


• Update the library’s website to include a page about the Playaway format.


• Hold a Playaway Day with help from a Playaway sales rep (includes staff training and product demonstrations with patrons).